How GoMedia keeps passengers informed en route

Eurostar – Mapping the route

In addition to delivering a comprehensive infotainment package, GoMedia integrated Google Maps into the Eurostar app, allowing passengers to track their journey live whilst they travel at high-speed between London and Paris.

Virgin Train EarlyBird – Enabling Easy Boarding

Passengers departing from London Euston often had to spend their time watching screens for boarding information to appear. Research by Virgin Trains revealed that some passengers felt anxious about missing their train and would rush towards their platform when boarding information was displayed.

GoMedia created a direct line of communication to Virgin Trains’ customers - Earlybird Boarding. The system delivers targeted departure messages to customers’ mobile phones before the general public are notified.

On busy services the SMS messages are staggered, allowing passengers, such as senior railcard holders and those travelling with children, to board earlier.

The system uses GoMedia's Rules Engine, powered by industry standard enterprise software including Java, Drools and Kibana. Supported by GoMedia's dedicated team of technologists, the system provides Virgin Trains’ customers with a more pleasant and safer travelling experience.

In 2016 the Early Bird service won two awards - the Product and Service Innovation Award at UK Rail Industry Awards and Project of the Year at SmartRail Europe.


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First alerts service of its kind in the UK
Reduced congestion at one of the UK’s busiest stations – 70 million passengers p.a
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Encourages booking directly with the rail operator’s app or website
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“We’re delighted to be the first train operating company to offer this text message system to our customers, transforming their waiting time into leisure time. Passengers can relax and make their way to the train when they need to, creating a stress-free travel experience. Moreover, the GoMedia system will stagger boarding times so that passengers who require a bit more time to board, or who are located in the furthest coach from the concourse, are alerted first.”
Paul Corney, Virgin Trains Customer Experience Project Manager for London Euston

Helping with onward journeys

Customers of C2C and London West Midlands Railway are able to check out the London Tube live status board on their phones, to see how their line is running. C2C customers are also kept informed about their journey through disruption alerts delivered to their mobile. GoMedia will be delivering even more innovative passenger information solutions this year… get in touch to find out more.
GoMedia is a subsidiary of Icomera.
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