Passengers departing from London Euston often had to spend their time watching screens for boarding information to appear. Research by Virgin Trains revealed that some passengers felt anxious about missing their train and would rush towards their platform when boarding information was displayed.
GoMedia created a direct line of communication to Virgin Trains’ customers - Earlybird Boarding. The system delivers targeted departure messages to customers’ mobile phones before the general public are notified.
On busy services the SMS messages are staggered, allowing passengers, such as senior railcard holders and those travelling with children, to board earlier.
The system uses GoMedia's Rules Engine, powered by industry standard enterprise software including Java, Drools and Kibana. Supported by GoMedia's dedicated team of technologists, the system provides Virgin Trains’ customers with a more pleasant and safer travelling experience.
In 2016 the Early Bird service won two awards - the Product and Service Innovation Award at UK Rail Industry Awards and Project of the Year at SmartRail Europe.