Innovating in international rail travel

Our client

The Swiss Federal Railways (SBB), has been transporting people in Switzerland for over 100 years. New customer needs, digitalisation, new mobility providers and regulatory developments are changing markets and business models for SBB. To respond to these challenges, SBB decided to provide an on-board digital hub on their new international high-speed trains.

Their challenge

SBB had a desire to bring a revolutionary digital experience on-board their high-speed, ETR610 and Giruno trains. Something that would be available offline, works across borders and can accommodate 800 passengers. 
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The solution

Using our unrivalled offline in-house developed digital rights management system, passenger information system and multi-lingual portal delivery, GoMedia provides SBB’s passengers a world- leading on-board digital hub.

The cutting-edge on-board infotainment system also integrated with HAFAS, allowing passengers to track their journey live whilst they travel at high-speed.

Passengers travelling with SBB can enjoy a range of films, TV shows, games and magazines through the GoMedia platform, reflective of Switzerland’s multiple languages and cultural diversity. Licensed from MPLC Switzerland, onboard is a wide selection of films from local and regional content providers and distributors such as Filmcoopi, Praesens, Red Bull and Pathé. Titles include the 1956 black and white classic ‘Heidi’, Sorrentino's masterpiece ‘La Grande Bellezza’ and ‘Deepwater Horizon’.

We used SBB’s existing Wi-Fi and IT infrastructure to deliver the platform through content hosted on-board. This means the portal is reached via passengers’ own devices and is custom designed with SBB's branding, featuring the iconic SBB analogue clock.

Highlights

Launched December 2019
4 languages, German, English, France and Italian
Passengers icon
1.25 million passengers journey per day
75% rate the onboard entertainment as outstanding or very good
Fully integrated passenger information solution
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GoMedia is a subsidiary of Icomera.
Copyright © 2021 GoMedia Ltd.
ISO 27001 Certificate
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