GoMedia pioneer revolutionary Transport Accessibility solution with West Midlands 5G and Transport for West Midlands

Sven Koster

24th of September 2020 - GoMedia has been awarded one of the West Midlands 5G Limited (WM5G) Innovation Grants to deliver revolutionary Transport Accessibility solutions. 

Working with the Royal National Institute of Blind People (RNIB), Icomera and Transport for West Midlands we will deliver a solution that will increase the number of independent journeys that visually impaired passengers can complete on Public Transport.

Roger Matthews - Managing Director at GoMedia comments: ‘’Over 40% of the visually impaired are unable to make all, or some of their journeys with public transport independently. With the help of 5G, this project seeks to rectify that by creating a passenger solution that will allow more visually impaired people to travel on public transport, helping to develop the transport system of the future for all. We will address how to deliver location based Real-time data, Navigation and Data rich content direct to a passengers’ handsets’’

...increase access to relevant information whilst travelling for blind and partially sighted people. 

Chris Holmes, Programme Director – Transport at WM5G said: “We have been delighted with the response to this first competition, which was heavily oversubscribed, and are really pleased to be awarding the funding to projects that we truly believe – when proven – will transform transport within the region. We look forward to seeing what our new partners deliver and will support them in the realisation of real and tangible benefits.”

John Worsfold, Innovation and Technology Implementation Manager at RNIB, said: “Technology has and continues to open up the world for people with sight loss, and this opportunity has the potential to increase access to relevant information whilst travelling for blind and partially sighted people. 

“We’re delighted to be supporting this initiative in raising the bar of independently accessing information whilst making journeys, and the benefits this will bring for people with sight loss in the West Midlands.”

The trial will run in Q1 2021 on a West Midlands Metro tram. The solution will enable visual impaired passengers to make their journey more independently. If you are interested to see a demonstration of the live trial, you can contact GoMedia on enquiries@gomedia.io.


GoMedia is a subsidiary of Icomera.
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