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Josephine Cordero Sapién, editor for Railway-News, sat down with Roger Matthews, Managing Director of GoMedia, and Sven Koster, GoMedia Head of Business Development and Innovation, at InnoTrans to learn about a tool to help blind and partially sighted people navigate their way around stations navigate their way around stations, Visor.
Visor enables blind and partially sighted people to navigate their way around transportation stations and rail platforms – independently, without the need for expensive, fixed infrastructure.
But accessibility is a much bigger area in need of consideration.
Think for a moment you are blind or partially sighted. And you want to take the train to visit a friend. You manage to navigate your way to the station, but then what?
Wayfinding must now be accessible.
This article first appeared in the Railway-News magazine, Issue 4 2022 Data & Monitoring edition.
Read the full interview here – How Would You Navigate the World If You Couldn’t See?
“As one of the greenest and safest modes of transport, we want to see more people using Rail. Everyone should be able to take the train, and do so with ease.” – Adina Vălean, European Commissioner for Transport.
The Commissioner’s statement above highlights an environmental benefit to the increased usage of passenger transport; however, there are also immediate economic benefits to be realised by providing easier access to education, work, and healthcare through a more accessible passenger transport system.
This creates an important question: Of the people who could be using passenger transport and, by extension, contributing to the economy by purchasing tickets and traveling for work or leisure, how many are actually able to do so?
24.6 million Americans aged 18 and older have self-reported travel-limiting disabilities, and less than half of these passengers are aged 65 and older. In the UK, more than 60% of users with accessibility needs do not attempt or struggle to make independent journeys on passenger transport.
Making travel experiences more accessible will improve journey satisfaction and overall quality of life for these passengers while reducing the estimated impact of inaccessible transport on the national economies, which runs into tens of billions of pounds, euros, and dollars per year.
The ergonomic design of stations and vehicles will, of course, play a significant role in improving the accessibility of passenger transport. However, alongside these major infrastructural changes, digital technologies which use personal smart devices will provide personalised and at-hand support, reducing the barriers to use for customers with sight and hearing loss – and addressing some hidden needs of a broader audience as well.
These innovations provide cost-effective “quick wins” for transport operators and authorities due to the comparatively small amount of capital investment required to develop and deploy them, and the rapid speed with which this can be done.
Transport systems, pavements, and built environments are often not designed to be fully inclusive for blind and partially sighted people, making them difficult to navigate, particularly if the environment is unfamiliar. The Royal National Institute of Blind People (RNIB) reports that 4 out of 10 blind and partially-sighted passengers cannot make all the journeys they need or want to make.
In the UK, Network Rail chose to address this issue by trialling a guided navigation solution at London Euston station – the country’s busiest inter-city passenger terminal – providing real-time information to guide passengers through the station and to the correct train. The solution, named ‘Visor’, was developed by GoMedia in partnership with the RNIB. It leverages NaviLens BIDI codes and GoMedia’s live cloud-based passenger information system to display directions in the NaviLens and NaviLens GO apps.
Passengers simply hold up their smartphone. The device automatically recognises any BIDI codes in view and displays location- and context-specific directions to help them reach their destinations more quickly and easily.
Brightly coloured BIDI codes offer many advantages over standard monochrome QR codes when it comes to assisting blind and partially-sighted passengers on the move:
One can say that BIDI codes are a proven technology with deployments in New York Metro, Barcelona, and LA. They are also used for applications beyond transport; for example, in supermarkets on Kellogg’s cereal packaging to provide ingredient information.
Visor is easy to roll out in passenger transport environments, as it does not require the installation of any additional physical infrastructure aside from BIDI code stickers, thereby presenting an easy means of improving accessibility with minimal disruption.
Closed tests of Visor revealed the following:
“Navigating busy train stations can be tricky for everyone and we all want to get from A to B as quickly as we can, but for people like myself, with vision loss, it can be even more of a challenge. [Visor] has allowed us to push the boundaries of technology to transform the passenger experience for everyone, through the lens of people with sight loss. Technology like this allows blind and partially sighted people to maintain a level of independence whilst proving that inclusive design is better for everyone.” – Marc Powell, Paralympic athlete and Strategic Accessibility Lead at RNIB.
Trials of another technology have also been conducted by Transport for Wales (TfW) to make journeys better for passengers with hearing loss.
The application, called HEAR (Hearing Enhanced Audio Relay), enables passengers connected to the vehicle’s onboard Wi-Fi to receive personalised journey announcements to their smart devices in real-time.
Prior to the trials, a survey of people with hearing loss conducted by charities Hearing Link and Hearing Dogs found:
With HEAR, when an announcement occurs, the passenger receives a text notification, and the audio begins playing automatically. The passenger controls the volume and can set notifications for their specific destination or opt to hear them all. A history of announcements is always available, which allows users who need more time or those who were distracted to go back and review.
Additionally, the notifications are multi-lingual, and can be changed in the user settings. A passenger can also set an advanced notice timer when more time is needed to alight. Leveraging personal devices in this way is a viable alternative to hearing loops, and it broadens the use case to include people who have a temporary limitation such as from an ear infection, or a self-imposed limitation, such as headphones.
Following the principles set out in the United Nations Convention on the Rights of Persons with Disabilities (CRPD), many nations have enshrined statutory requirements for public infrastructure to meet specific standards of accessibility.
The UK sets out its accessibility requirements for public services in the Equality Act 2010. The Americans with Disabilities Act Amendments Act (ADAAA) of 2008 plays a similar role in the United States. Equally, Canada’s Accessible Canada Act of 2019 has enabled the Canadian Accessibility Standards Development Organisation (CASDO) to develop a roadmap towards a fully accessible Canada by 2040, by targeting priority areas such as employment, built environments and, of course, transportation.
For EU member states, the European Accessibility Act (2019) and the subsequent European Disability Strategy 2021-2030 have defined targets for the mobility of people with special requirements by removing barriers created through divergent legislation. With the Act set to be fully implemented by all member states by 2025, Europe has seen many initiatives to set a new bar for passenger transport accessibility through technological innovation.
Luxembourg City, for example, won the 2022 Access City Award for implementing wide-reaching improvements after consulting citizens with accessibility needs.
Keeping an accessible-focused mindset when designing passenger transport experiences leads to a better, fairer, more personalised journey experience for everyone.
Human needs are diverse and, as we’ve seen in recent years, will change with circumstances and time. Universal and inclusive design principles can help guide the way forward. Pairing purpose-designed digital technology with real-time information will enable transport operators to cater for as many user needs as possible and provide an empowering experience for all.
Well, a key element in delivering the best passenger experience lies in operators going beyond in the services they provide. Armed with the right information at the right moments, kept entertained, and able to share relevant details regarding their trip, a passenger’s journey will meld effortlessly into the rest of their day.
As technological advances continue to be made, passenger-centric applications which help travellers stay connected and informed will therefore undoubtedly bring significant value.
It’s an undeniable fact that the world generally, and the public transport industry specifically, is becoming increasingly digital – And this brings many exciting possibilities. But it’s vital that digitalisation helps simplify journey planning for passengers, empowering them to plan their journeys independently, quickly and easily.
Having not been surrounded by digital technology since birth, those in older age demographics are less likely to be tech-savvy – it’s important that they are not left to drown in a sea of unnecessary apps, or forced to navigate multiple websites from disparate companies when organising a single trip.
Similarly, more digitally proficient travellers (e.g. younger passengers and business commuters), will turn away from using public transport if the industry’s associated technology does not keep pace with their exacting requirements. They won’t have the patience to put up with overly complex solutions, especially if simpler alternatives are available via other (e.g. private) modes of travel.
Thankfully, multiple options exist to meet these challenges: Powerful real-time information solutions mean that passengers can be seamlessly guided from door to destination with accurate, up-to-the-minute information on routes, services and prices…
The onboard experience continues to evolve in all kinds of exciting ways. Today, transport operators are also able to provide a range of enhanced passenger-centric solutions. Those travelling can order food and beverages from the comfort of their seat, while perks and rewards can serve as the icing on the cake when it comes to delivering a five-star service. For example, it’s possible to send selected customers messages offering them discounted drinks, complimentary snacks, or even the opportunity to watch a recently released movie for free.
When it comes to offering onboard entertainment, it’s important that the solution is stable wherever vehicles travel on their journey. In a project that highlights the importance of this requirement, Norwegian transport operator Vy recently upgraded the digital passenger experience for its customers travelling on the Bergen Line, a rail route which runs over the highlands between Oslo and Bergen; the line offers one of the most breath-taking travel experiences in Europe but also suffers from limited cellular coverage and capacity. Overcoming potential issues caused by this, the content behind GoMedia’s onboard entertainment solution for Vy is securely uploaded to Icomera’s hardware, meaning that it does not require an external Internet connection to be played; this allows Vy’s passengers to enjoy the onboard entertainment on offer even in the most remote rural areas that they pass through.
Gathering passenger feedback is key to improving the passenger experience. Digital technology enables a two-way conversation between passengers and operators while the journey is in progress, providing a regular touchpoint that generates invaluable data for understanding the evolving landscape of passenger routines, sentiment, needs and expectations.
Those travelling on vehicles can provide feedback in a myriad of different ways. Simple multiple-choice questions allow passengers to quickly express their views using happy face / sad face emoticons, and surveys can be created to add additional layers of information, delivering further valuable insights.
Feedback can be tagged with the vehicle and service that a passenger is travelling on, enabling operators to build a clearer picture of which vehicles, routes, time periods and / or staff consistently encounter the same issues, so that services in need of a particular focus can be identified.
Additionally, passengers may be encouraged to give free text feedback, which can be analysed using a specialised AI-led system. In a significant development towards this capability, GoMedia has conducted live trials alongside Wordnerds and West Midlands 5G. By combining GoMedia’s contextual passenger feedback technology with Wordnerds’ AI-led sentiment analysis tools, a new onboard and cloud-based solution gave West Midlands Metro unprecedented access to measurable and actionable live passenger feedback.
The speed at which the data is processed is dramatically increased when using the 5G network. It also allows for the use of different types of passenger-generated data. For example, passengers connected to Icomera’s centralised onboard connectivity network can send videos and images of any issues to the operator using the onboard Wi-Fi, without incurring any data costs themselves. 91% of test responses that should have triggered an alert were correctly identified by the Wordnerds platform, and the average time between response submission and alert receipt was just 2 minutes[1].
The Hearing Enhanced Audio Relay (HEAR) application was successfully tested on TfW trains on the Rhymney – Penarth route for two months, with the aim of improving the journeys of passengers with hearing loss.
The application enables passengers connected to the onboard Wi-Fi to receive personalised journey announcements to their smart devices in real-time. These notifications can be specifically tailored to passengers’ preferences, for example only informing them of announcements relating to their destination, in both audible and readable formats. HEAR was funded by the Department for Transport through its £9m ‘First of a Kind 2021’ competition, delivered by Innovate UK (part of UKRI).
Michael Davies, Insight and Innovation Manager at Transport for Wales, said: “We are committed to making our network as accessible as possible. Working with GoMedia on HEAR has given us the opportunity to test a solution that could provide huge benefits to customers and encourage people to choose rail.”
It is estimated one in six people in the UK adult population is affected by hearing loss[1] and by 2031, 14.5 million people, approximately 20% of the UK population, will suffer from some form of hearing loss[2]. Over 60% of passengers with accessibility needs struggle to make their journeys independently, making it more important than ever for public transport to be more accessible for all passengers.
Roger Matthews, GoMedia’s Managing Director, added: “HEAR offers a more versatile and cost-efficient solution to installing expensive hearing loops on trains. The benefits of the solution also extend beyond improving accessibility for passengers with hearing loss – The app itself is customisable, supports multiple languages, and can give passengers an overview of previously made announcements and delay information updates, making it a useful tool for all passengers, where they are visiting from abroad, or would just like to relax on their journey without having to worry about listening out for announcements.”
GoMedia – a subsidiary of Icomera and of EQUANS – developed the technology with support from charities Hearing Link and Hearing Dogs with the aim of alleviating the difficulties passengers with accessibility needs face, using purpose-designed technology powered by real-time information.
A survey of 58 people with hearing loss conducted by charities Hearing Link and Hearing Dogs found that 96% would love to have a solution like HEAR implemented on public transport as currently, only 7% were somewhat confident that they would be made aware of changes and disruptions during their journey, while only 16% felt they were treated equally compared to people without hearing loss.
For its work on developing the HEAR solution, GoMedia has been nominated for the Cross Industry Partnership category at the Railway Innovation Awards 2022, having won the award for developing another accessibility-enhancing solution, named Visor, in 2021.
In yesteryear, passengers might have sat idly twiddling their thumbs on a long-distance coach journey, wishing they could drown out the world as the couple sitting opposite on the bus bickered, or literally counting sheep in fields as their train travelled passed in a desperate attempt to drift off to sleep. Travel could sometimes feel like a chore; a necessary but mundane multitude of moments spent journeying from door to destination.
In contrast, thanks to amenities which improve the passenger experience, such as our GoView entertainment portal, nowadays travel time can fly by. There’s a certain alchemy to how an entire trip can flash past as we sit immersed watching the latest Hollywood blockbuster, bingeing the new TV show we’ve been dying to see, or transported to a fantastical world when reading an eBook penned by a favourite author. Similarly, a commute can feel like a breeze as we try and beat the high score set by a fellow passenger on a game, catch up on the important events of the day when reading a digital newspaper, or listen to a new album our friends have been raving about.
With many years’ experience in broadcasting, GoMedia has access to the widest range of content from the leading rights owners across the globe; taking advantage of this wealth of expertise, they build GoView content packages tailored to meet each client’s specific needs. But the spell-binding success of our onboard entertainment solution isn’t simply down to the unrivalled range of content that’s available. Importantly, GoView content can be accessed even in periods when there is no external connectivity to a vehicle, providing a seamless entertainment experience for passengers when travelling through tunnels or in remote rural areas, for example.
As GoMedia’s Managing Director Roger Matthews explains: “GoView pairs perfectly with an onboard Passenger Wi-Fi solution from a data cost-saving perspective; since entertainment is hosted locally on the vehicle, operators can reduce the costs associated with their passengers streaming content over Wi-Fi, while simultaneously encouraging additional ticket sales through the improved passenger experience.” Because the content is accessed directly via the web browser on passengers’ own smart devices, there’s no need to download an app, and no requirement for operators to install or maintain costly seat-back screens on their vehicles either.
“There really are a myriad of ways in which travel in 2022 is a world away from days gone by”, adds GoMedia’s CEO Matt Seaman. “Delivered as part of Icomera’s integrated connectivity platform, applications such as onboard entertainment, real-time journey information and passenger Wi-Fi are all easily deployable from a single piece of hardware, and supported as part of our fully-managed end-to-end solution.”
It’s little wonder that operators are already excited when imagining what onboard entertainment will look like another ten years from now. Undoubtedly, there will be even more content for those travelling to enjoy, as well as new ways of accessing what’s on offer; data-driven analytics will play an ever-greater role in helping to shape the user experience, and there will exist even faster, more efficient ways in which content can be remotely refreshed. As the global experts in delivering passenger-centric solutions, Icomera and GoMedia will remain at the leading edge in shaping this future, providing clients with everything they require to deploy best-in-class onboard entertainment.
Inclusive design aims to create experiences that work for people of all backgrounds and abilities. This method acknowledges that human needs are diverse and will change with circumstances and over time. The focus is on understanding and fulfilling as many user needs as possible, not just as many users as possible.
Potentially 16% of the population will struggle in making their transit journey – and this number is only based on varying hearing and sight abilities. The number is higher when you broaden to consider temporary conditions, cognitive differences, various physical, mental, and language barriers, as well.
Ensuring easy and safe access to public transportation for all is essential.
Digital technologies allow for personalized and at-hand support, reducing the barriers to transit use for customers with sight and vision loss – and addressing some hidden needs of a broader audience as well. Together, these innovations have a positive impact on passenger satisfaction.
Three accessible-focused innovations that start with keeping the user goals in mind:
Personal Onboard Announcements - We are aiming to improve accessibility for passengers with hearing loss, by providing personal onboard announcements via the Icomera Passenger Wi-Fi and GoMedia’s real-time information solution. As an announcement occurs, the passenger receives a text notification, and the audio begins playing automatically. The passenger controls the volume and can set notifications for their specific destination or opt to hear them all. A history of announcements is always available, which allows users who need more time or those who were distracted to go back and review. Additionally, the notifications are multi-lingual, and can be changed in the user settings. A passenger can also set an advanced notice timer when more time is needed to alight. Leveraging personal devices in this way is a viable alternative to hearing loops, and it broadens the use case to include people who have a temporary limitation such as from an ear infection, or a self-imposed limitation, such as headphones. The solution works throughout the train via Wi-Fi and went to trial testing for Transport of Wales in the UK in February, on the 769 fleet. Existing wireless communications systems, such as onboard Wi-Fi, can be used to improve the passenger experience for customers with hearing loss.
Guided Navigation - Guided Navigation aims to improve accessibility in busy station environments for partially sighted and blind passengers by using technology powered by GoMedia’s real-time information solution. This feature was developed in partnership with the Royal Institute of Blind people (RNIB) in the UK and it provides real-time information to guide passengers through the station and to the correct train. It does this by leveraging NaviLens BIDI codes and to GoMedia’s live cloud-based passenger information system to display directions in the NaviLens GO app.Passengers simply hold up their smartphone. The device automatically recognizes any NaviLens BIDI codes in view and displays, live journey information, augmented reality with the arrows and instructions. As you move throughout the station or train, your phone continues to pick up BIDI codes and guides you to your destination. BIDI codes look similar to QR codes but are brightly colored and far more effective and secure for devices to pick up. They are registered 12x faster and take just a fraction of a second to read. A mobile device’s camera can read them from more than 30 meters away, and they can even be out of focus or orientation. Incredibly, a mobile device’s camera can pick up multiple tags simultaneously.
One can see that BIDI codes are a proven technology with deployments in New York Metro, Barcelona, and LA. It is even used beyond transport, such as in supermarkets on some Kellogg’s packaging to provide ingredient information.
Improving accessibility for customers with vision and hearing loss increases overall satisfaction while creating a more equitable society.
Trial Results:
Testing on any project is very important.
We gathered feedback from 96 test users with a range of abilities across two different trial locations. The results were extremely positive.
· 94% could locate elements they could not before
· 75% would classify it as a fully inclusive service
· 86% felt it would reflect positively on the transport operator, if implemented
Location-based Information - This technology is in early trial with us, and instead of BIDI codes, it leverages location-based augmented reality (AR). Icomera can provide live journey information, platform navigation, and the ability for staff and passengers to locate each other when assistance is needed, all by viewing intelligently placed in-app AR markers overlaid on their smart device’s screen. Because of the wonderful technology of geo-location, there is even lower maintenance when it comes to signage. Previously, the level of content-rich, location-based information needed was not possible due to a lack of the necessary technology and infrastructure. Relevant information is now being transmitted to passengers’ devices in the format that they require, over 5G cellular networks.The reduced latency of 5G increases the speed of data delivery to personal devices, improving current location tools. The increased capacity of the 5G-enabled onboard Wi-Fi also allows passengers to stream more content-rich augmented reality (AR) location-based videos while traveling on the moving vehicle.
In summary, inclusive design leads to greater innovation and opportunities to fulfil user needs. Human needs are diverse and will change with circumstances and time. Keeping an accessible-focused mindset when building transit experiences, leads to a better experience for all passengers.
We hope you will join us in building more accessible-focused transit.
Collaborating with West Midlands 5G, funded by West Midlands Combined Authority, and the government department for Digital, Culture, Media and Sport, GoMedia first demonstrated its accessibility solution on West Midlands Metro Tram 35 – the UK’s first 5G-enabled tram – in 2021.
Now news of the project has travelled six thousand miles across the globe to the National Science and Technology Museum in Taiwan.
Two million people living with sight loss in the UK are unable to complete at least part of their journeys on public transport independently. The project’s solution, developed in collaboration with the Royal National Institute of Blind People (RNIB), provides timely and accurate information to passengers who need additional assistance when travelling on the UK public transport network, either in the station or on the vehicle.
Passengers simply hold up their smartphone. The device automatically recognises any NaviLens BIDI codes in view and connects to GoMedia’s live cloud-based passenger information system over cellular networks or the onboard Icomera Passenger Wi-Fi to retrieve the desired information.
The reduced latency of 5G increases the speed of data delivery to personal devices, improving current location tools. The increased capacity of the 5G-enabled onboard Wi-Fi also allows passengers to stream more content-rich augmented reality (AR) location-based videos while traveling on the moving vehicle.
Roger Mathews, Managing Director of GoMedia, explains: “Previously the level of content-rich, location-based information needed was not possible due to a lack of the necessary technology and infrastructure. Now, thanks to 5G, relevant information is being transmitted to passengers’ devices in the format that they require”.
The National Science and Technology Museum in Taiwan has included the project in its newly reopened telecommunications gallery, showing visitors that 5G is about so much more than streaming services.
CJ Lu, Exhibition Division, National Science & Technology Museum in Taiwan said: “In our museum we have an exhibition gallery for telecommunication. We are updating its original 4G content to 5G, adding more information about what 5G can do for people with accessibility needs. We are pleased to introduce West Midlands Metro Tram 35 to people in Taiwan“.
Roger Matthews added: “We are proud that our project is promoting an important use case for 5G in public transport and setting an example that other countries can follow when it comes to creating better, safer, and more accessible experiences for passengers”.
Those designated Best of the Best have the support of their peers and customers and are known for excellent service. GoMedia was one of only six companies to be recognized in the Entertainment category out of nearly 60 entries.
“Each of these winners adapted to the ever-changing landscape of the COVID-19 pandemic and provided a respite for travelers who could not imagine a world without travel”, said Peter Pantuso, president & CEO of the American Bus Association. “That’s why we’re honoring the Best of the Best for 2021, featuring 59 top destinations, experiences, and more.”
GoMedia was acquired by Icomera in September 2020, and its technology seamlessly integrates with Icomera’s centralized connectivity platform, allowing a whole host of passenger-centric applications to be deployed from a single piece of hardware, delivering both cost efficiency and long-term reliability.
“Digitalization is having a significant impact on the way we travel,” said Gabriel Lopez-Bernal, Icomera’s Vice President of Sales & Marketing for North America. “As expectations continue to rise, so does the demand for bus and motorcoach operators to provide exciting new amenities for their passengers, of which onboard entertainment is one of the most sought-after.”
Bus and motorcoach operators across North America are catching sight of GoView, the powerful onboard digital hub, made accessible to passengers using their personal smart devices. Premium entertainment takes center stage, featuring Hollywood movies, popular TV shows, breaking news and more. To name a few, Greyhound, ROX, and Thompson Valley Charters are four North American customers providing GoView to their passengers today.
“Providing Wi-Fi and onboard entertainment for leisure travel improves the overall experience and increases satisfaction”, said Roger Matthews, Managing Director of GoMedia. “When passengers are engaged with content, the perceived journey time is reduced, having a positive impact on propensity to travel.”
In 2021 alone, Icomera and GoMedia have been recognized for innovative technology and end-user satisfaction, including:
ABA is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry. View the complete list of 2021 Best of Best award honorees here.
GoMedia's solution for supporting passengers with hearing loss on public transport via personal onboard announcements has been named among the winners at the Best App Design Awards.
The transport accessibility solution, which won funding from the UK Department for Transport through its £9m First of a Kind 2021 (FOAK21) competition earlier this year, has been dubbed HEAR (Hearing Enhanced Audio Relay), and is widely supported by the UK’s train operators. When connected to the train’s onboard Wi-Fi, notifications can be heard or read via an app installed on users’ personal devices, keeping them updated with the journey information they need, in a format that they need.
Lumo, the new rail service between London and Edinburgh goes live next week and a wide range of digital services will be offered to passengers on board its fully electric trains from launch. Owners FirstGroup are aiming to encourage greener travel choices with low-cost fares – single tickets between the capitals start from just £14.90.
Having invested £15m in digital and IT infrastructure, Lumo will allow passengers to turn travel time into productive time through Icomera’s fast and reliable Wi-Fi and GoMedia’s onboard entertainment system which can be accessed via the LumoGo app. LumoEats, the at-seat catering service adds additional comfort and ease to the journey. Offering an immersive passenger experience reduces the perceived journey time, adding to the attraction of Lumo over less sustainable modes of transport.
Lumo trains will run on the East Coast Main Line between London King's Cross, Stevenage, Newcastle, Morpeth and Edinburgh Waverley, helping to improve regional connectivity. Travelling by rail is already the greenest form of long-distance travel in the UK but Lumo intends to take this further, being the ‘greenest in class’ with state-of-the-art, Hitachi AT300 intercity electric trains. Lumo is expected to create over 13 million additional passenger journeys in the next decade.
Peter Kingsland, UK SVP for Icomera said: “Icomera and GoMedia are pleased to bring industry-leading digital passenger experience solutions to Lumo trains. A connected and productive journey is a key factor in encouraging people to choose more sustainable modes of transport.”
Helen Wylde, Managing Director for Lumo, said: “The reasons people choose different modes of travel are changing. People are now considering their impact on the environment very carefully. They also expect better service and catering. Lumo is a new rail travel experience that is kinder to the planet and better value for passengers, while never compromising on service.”