Lumo’s Digital Onboard Experience Attracting Passengers to Sustainable Transport

Sven Koster

Lumo, the new rail service between London and Edinburgh goes live next week and a wide range of digital services will be offered to passengers on board its fully electric trains from launch. Owners FirstGroup are aiming to encourage greener travel choices with low-cost fares – single tickets between the capitals start from just £14.90.

Having invested £15m in digital and IT infrastructure, Lumo will allow passengers to turn travel time into productive time through Icomera’s fast and reliable Wi-Fi and GoMedia’s onboard entertainment system which can be accessed via the LumoGo app. LumoEats, the at-seat catering service adds additional comfort and ease to the journey. Offering an immersive passenger experience reduces the perceived journey time, adding to the attraction of Lumo over less sustainable modes of transport. 

Lumo trains will run on the East Coast Main Line between London King's Cross, Stevenage, Newcastle, Morpeth and Edinburgh Waverley, helping to improve regional connectivity. Travelling by rail is already the greenest form of long-distance travel in the UK but Lumo intends to take this further, being the ‘greenest in class’ with state-of-the-art, Hitachi AT300 intercity electric trains. Lumo is expected to create over 13 million additional passenger journeys in the next decade.

Peter Kingsland, UK SVP for Icomera said: “Icomera and GoMedia are pleased to bring industry-leading digital passenger experience solutions to Lumo trains. A connected and productive journey is a key factor in encouraging people to choose more sustainable modes of transport.”  

Helen Wylde, Managing Director for Lumo, said: “The reasons people choose different modes of travel are changing. People are now considering their impact on the environment very carefully. They also expect better service and catering. Lumo is a new rail travel experience that is kinder to the planet and better value for passengers, while never compromising on service.

Conductors and Lumo staff in front of Lumo train


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